
Four elements contribute to the success of a movie at the box-office. They include good script, experienced director, professional publicist, and most importantly, the big name stars.Of all the four, there is one a producer should never violate at the market place and that is the ‘star’ aspect of it. There could be a bad script, inexperienced director and not too good publicity for the movie but it is almost impossible to have Return On Investment (ROI) with un-bankable stars.

















